Spent last weekend in Townsville working with local artists, writers and filmmakers on the nitty gritty of planning for and setting up a sustainable arts business. Initially we discussed the importance of approach and how to think more ‘businessy’ as well as how an understanding of the scope of the arts business world can help to identify where the opportunities are. With the right approach, insight, curiosity, enthusiasm and a few fundamental business principles and skills, setting up and running a successful arts business is not so hard. Good luck everybody. Thanks to the Townsville City Council and Flying Arts Alliance
Artwork and image: Amanda Feher.
Full house at the Noosa Regional Gallery yesterday. Visual artists from around the region sat down with me to explore the mystery of Marketing Essentials – getting your art to market. It can be a challenging topic for creatives. What business am I in? What are the opportunities available to me in the market place? Who are my customers and how do I reach them? Happily with a clear approach, a few basic principles and a marketing tool box to make use of, the mystery of marketing begins to make sense. A great day out with an enthusiastic, creative group. Good luck all. I look forward to coming back to deliver the next two workshops in the professional development series. Thanks to Noosa Shire Council and Flying Arts Alliance.