Tag Archives: aha!goodthinking

good thinking, goodthinking, artreach, arts, culture, public art, arts and cultural development, tourism, cultural tourism, regional Queensland, planning, development, events, festivals, training, arts management, arts business, professional development, research, community engagement, arts marketing and management workshops, cultural plan, arts and cultural policy, arts and cultural plan, destination management, public art plan, public art audit, Artreach Queensland

Noosa Embraces Art Marketing Essentials

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Full house at the Noosa Regional Gallery yesterday. Visual artists from around the region sat down with me to explore the mystery of Marketing Essentials – getting your art to market. It can be a challenging topic for creatives.  What business am I in? What are the opportunities available to me in the market place? Who are my customers and how do I reach them? Happily with a clear approach, a few basic principles and a marketing tool box to make use of, the mystery of marketing begins to make sense. A great day out with an enthusiastic, creative group. Good luck all. I look forward to coming back to deliver the next two workshops in the professional development series. Thanks to Noosa Shire Council and Flying Arts Alliance.

*An excellent exhibition; well worth the trip. NRG until 6 May.

Pathway to Greater Funding Success

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Quick trip up to Noosa yesterday for a stimulating session with local artists and art workers on the principles of writing grant and funding applications – which have a greater chance of success. Like most things, the essence is in the planning so ensuring that having a clear, well founded idea matched with a grant program of best fit is the starting point of a good application. Get the preparation right and writing the application itself is the easy bit. Thanks to Noosa Shire Council and Flying Arts Alliance. An enjoyable day’s work.

Image: Noosa Botanical Gardens

Eventful Return to the Central Highlands

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Happy to be back in Emerald, Qld over the last few days. Haven’t been there for a few years and the town is looking great – as is the coffee. This trip I was lucky enough to work with the cultural champions from around the region brushing up on event and project management and marketing. Key messages included: a project management approach to event/project management will help to take the cry out of crisis management; and an understanding of the key principles of marketing will help ensure that a project or event will engage with its intended audience and that promotion will cut through the noise. Enjoyed being back in the Central Highlands. Best wishes for continued event and project success.

Image: The Big Easel. Painting by Cameron Cross

 

Public Art and Asset Audit for Toowoomba

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Currently collaborating with my colleague Jamie Maclean who has been commissioned by the Toowoomba Regional Council to undertake an audit of all plaques, memorials, monuments and public art works in the Region. Big job. Jamie will be preparing exhaustive condition reports and a detailed maintenance plan. Together we will be developing a new ubeaut classification and valuation model for these important public assets. Great work.

Image: Brian Robinson: Playfulness of the Perennials.
2016.

Gladstone Region Votes on Arts & Culture

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Back in the Gladstone Region last week finishing off the research and consultation process for the new arts & cultural policy and plan. Another round of stimulating conversations with the cultural champions of the region. Got the results of the community survey in too – 100% of respondents from across the region reckon that a vital arts and cultural life is important  – amongst other good things. Not a bad foundation to work from. Got all the info I need now; just have to write it all up in some kind of meaningful way and get the ball rolling on the next exciting chapter of arts and cultural development in the region. Per capita there’s already a great deal going on. It’s onwards and upwards from here.

Image: Pep’s Gifts & Souvenirs, Goondoon St Gladstone. Artist Unacknowledged
Photograph: Stephen Clark