Noosa Embraces Art Marketing Essentials

Full house at the Noosa Regional Gallery yesterday. Visual artists from around the region sat down with me to explore the mystery of Marketing Essentials – getting your art to market. It can be a challenging topic for creatives.  What business am I in? What are the opportunities available to me in the market place? Who are my customers and how do I reach them? Happily with a clear approach, a few basic principles and a marketing tool box to make use of, the mystery of marketing begins to make sense. A great day out with an enthusiastic, creative group. Good luck all. I look forward to coming back to deliver the next two workshops in the professional development series. Thanks to Noosa Shire Council and Flying Arts Alliance.

*An excellent exhibition; well worth the trip. NRG until 6 May.

Pathway to Greater Funding Success

Quick trip up to Noosa yesterday for a stimulating session with local artists and art workers on the principles of writing grant and funding applications – which have a greater chance of success. Like most things, the essence is in the planning so ensuring that having a clear, well founded idea matched with a grant program of best fit is the starting point of a good application. Get the preparation right and writing the application itself is the easy bit. Thanks to Noosa Shire Council and Flying Arts Alliance. An enjoyable day’s work.

Image: Noosa Botanical Gardens

Eventful Return to the Central Highlands

Happy to be back in Emerald, Qld over the last few days. Haven’t been there for a few years and the town is looking great – as is the coffee. This trip I was lucky enough to work with the cultural champions from around the region brushing up on event and project management and marketing. Key messages included: a project management approach to event/project management will help to take the cry out of crisis management; and an understanding of the key principles of marketing will help ensure that a project or event will engage with its intended audience and that promotion will cut through the noise. Enjoyed being back in the Central Highlands. Best wishes for continued event and project success.

Image: The Big Easel. Painting by Cameron Cross

 

Public Art and Asset Audit for Toowoomba

Currently collaborating with my colleague Jamie Maclean who has been commissioned by the Toowoomba Regional Council to undertake an audit of all plaques, memorials, monuments and public art works in the Region. Big job. Jamie will be preparing exhaustive condition reports and a detailed maintenance plan. Together we will be developing a new ubeaut classification and valuation model for these important public assets. Great work.

Image: Brian Robinson: Playfulness of the Perennials.
2016.

Gladstone Region Votes on Arts & Culture

Back in the Gladstone Region last week finishing off the research and consultation process for the new arts & cultural policy and plan. Another round of stimulating conversations with the cultural champions of the region. Got the results of the community survey in too – 100% of respondents from across the region reckon that a vital arts and cultural life is important  – amongst other good things. Not a bad foundation to work from. Got all the info I need now; just have to write it all up in some kind of meaningful way and get the ball rolling on the next exciting chapter of arts and cultural development in the region. Per capita there’s already a great deal going on. It’s onwards and upwards from here.

Image: Pep’s Gifts & Souvenirs, Goondoon St Gladstone. Artist Unacknowledged
Photograph: Stephen Clark

Arts Business Development in Brisbane

Great workshop in Brisbane last week with an enthusiastic group of artists and arts workers who took a Sunday off from their practice to learn about the finer points of setting up a successful arts business. Excellent day’s work covering off preparation, planning, set up, start up and a few key business and marketing principles. Good luck everybody – some great ideas there just waiting to get up and go. Thanks to Flying Arts Alliance for the gig.

 

A Vital Week in Gladstone

What could be better than a few days in the Gladstone Region? A whole week! Yes a very happy and stimulating week in the region, travelling from top to toe consulting with the cultural champions and broader community as preparation for the new Arts and Cultural Policy and Plan. The local enthusiasm for arts and culture as an important part of a healthy and happy community life is ubiquitous. I finished the week feeling even more excited by the opportunity to help make a plan that will contribute significantly to the vibrancy and vitality of the region. More work to come but a happy task.

Image: Water Tanks – Yarwun State School

New Confidence for Moreton Bay Artists

Another great day with the creative class in the Moreton Bay region last Saturday week. This day the topic was: How To: (confidently) Talk and Write about Your Art Practice. This can be quite a challenge for many creative people but is really important when it comes to taking advantage of all the opportunities that are available to artists. Talking and writing (confidently) about your work is a learnt skill however – and with a few skills and a little practice, can be quite easy  to master. Thanks to all the enthusiastic participants, the ubiquitous Moreton Bay Arts Council and Flying Arts Alliance.

Planning for a Creative, Vibrant and Vital future for Gladstone

In conjunction with the Gladstone Region Regional Arts Development Fund (RADF), local arts and cultural groups or individuals are invited to come together and Join the Conversation with Stephen Clark, Director ArtReach Queensland. A leading arts and cultural consultant, Stephen is back in the Gladstone Region to discuss cultural vitality and what this means for vibrant, healthy and prosperous communities. Be a part of the discussion and contribute to the region’s new Arts and Cultural Development Plan, to help us to plan for a creative, vibrant and vital future. Full Details….

Artist: Simone Eisler

Re-Discovering Eumundi

Happy trip to Eumundi this week for start up of a research project for the museum and art space. Eumundi has lost none of its charm since my last visit many years ago. A delightful village with a special country cultural character. This will be a joyful project, gathering the information that will inform a more sustainable future for the museum and gallery. I really look forward to working with Discover Eumundi on this.

Welcome The Bright New Year

Happy New Year. Back in business and rearing to go. Got a few regional trips in the pipeline and looking forward to more as the year unfolds. Wishing you a happy, vibrant year and every success with your arts and cultural endeavours. We know it makes a difference.

2018 – Year of Cultural Vitality.