Creative tourism is a form of tourism which has the potential change existing models of tourism development and to make a contribution to diversifying and innovating the tourist experience. By doing so, creative tourism can help to stimulate local economic, social and
cultural development. This paper examines the background and development of the creative tourism concept, showing how the production and consumption of experiences has shifted from
cultural tourism to creative tourism. A number of different models of creative tourism development are presented, illustrating how the concept has been implemented in
different ways around the world.

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