The last of a series of arts business workshops in Moreton Bay this weekend. Great group visual artists and a couple of writers. This week it was all about marketing and the essential principles of unashamedly getting art to market. The customer focused marketing concept is not that mysterious but the topic can become a little complex when it comes to defining your arts business, identifying your customers and knowing how to reach them – in a mutually rewarding way. Simple idea but can be one of the toughest topics. Thanks everybody for your great contributions. Good luck with your art business. And thanks to the Moreton Bay Arts Council and Flying Arts Alliance.
Monthly Archives: May 2018
Hot Topics for Artists in Cool Caloundra
Lucky enough to return to beautiful, beachside Caloundra on Saturday and the really cool Caloundra Regional Gallery. Following the public art development strategy last year, this trip was about working with local artists on the challenges of writing about, documenting and presenting their art in order to increase public and commercial opportunities. Once out from the comfort of a studio and in the public arena, it’s important for artists to have the skills and confidence to talk about their work, write about it for different purposes and platforms and know how to best document and present their work for various opportunities. Happily these are all skills that can all be learnt, practised and perfected. Best thing is to grasp the principles and have a go. And inspiration is everywhere; go seek. Thanks to CRG and Flying Arts Alliance. An inspiring day out.
Artwork. ‘Drawn Together Caloundra’ 2014.
Adam Lewczuk, Ryan Sullivan, John Waldron, David Houghton.
Noosa Embraces Art Marketing Essentials
Full house at the Noosa Regional Gallery yesterday. Visual artists from around the region sat down with me to explore the mystery of Marketing Essentials – getting your art to market. It can be a challenging topic for creatives. What business am I in? What are the opportunities available to me in the market place? Who are my customers and how do I reach them? Happily with a clear approach, a few basic principles and a marketing tool box to make use of, the mystery of marketing begins to make sense. A great day out with an enthusiastic, creative group. Good luck all. I look forward to coming back to deliver the next two workshops in the professional development series. Thanks to Noosa Shire Council and Flying Arts Alliance.
*An excellent exhibition; well worth the trip. NRG until 6 May.